Newcastle United has signed global payments company SumUp as the club's first front-of-training-kit sponsor in a three-year deal reported at £5m a season.

The Athletic first reported the deal. Newcastle went through the whole of last season without a training kit sponsor at all.

The deal, announced on 21 August, makes SumUp the club's official training kit partner and presenting partner of the Newcastle United Business Club, the club's commercial network for regional companies. Branding will appear on training wear for the men's team, the women's team and the academy.

The deal completes a fast build-up of training-ground income that started from nothing. Darsley Park, Newcastle's training ground, was renamed the Knox from 1 July under a separate three-year naming-rights partnership with Knox Hydration, reported at £6m a season, which also covers sponsorship of the training kit sleeve. Combined with SumUp's front-of-kit deal, several outlets reported the training-ground sponsorship total now reaches around £11m a year.

Knox Hydration also holds Newcastle's main shirt sponsorship, a three-year deal reported at £60m covering matchday shirts for the men's, women's and academy teams from the 2026/27 season, one of the larger sponsorship packages in the Premier League. Newcastle has not disclosed financial terms for either Knox agreement; both the training-ground figure and the shirt figure come from press reporting, not the club's own statements.

Newcastle United chief revenue officer Dave O'Connor joined the club in June 2026, one of three executive appointments chief executive David Hopkinson made that month as the club built out its commercial operation.

For the region, the more direct commercial link is the Business Club partnership, not the training-kit branding. The Business Club is Newcastle's networking body for North East businesses, more than 200 members who get matchday hospitality access, tender opportunities within the club and a season of organised networking events.

SumUp, already a payment provider to businesses across the region, becomes the club's presenting partner for that membership, putting it in front of 200-plus regional business leaders directly rather than through shirt or kit visibility alone.

The sponsorship build-up comes as Newcastle commits £190m to a new training complex at the 260-acre Woolsington Hall estate, as Review North reported on 20 August.